Get free consultation 7) Younger generation does not use email Yes, kids love Instagram and other social networks. Yes, they may not use email much until they get a job. It's when they can really pay for things, which makes them future consumers. Seventy - three percent of millennials prefer to receive email because corporate communication is "a part of their daily lives."
A survey by Adobe ghost mannequin effect found that millennials, as a group, are more likely to check their email during off-hours. In addition, 70% of millennials check email from bed (against 52% of the typical survey population). Millennium and email Therefore, while the claim that millennials and younger generations use email less often is unfounded, it is true that millennials use email differently .
Millennials are mobile first. Always make sure your email looks like a star on mobile. 'I can't say it. \ \ Millennials have highly tuned BS detectors. They can sniff fluff from a distance. They prefer genuine, reliable brands and emails that are relevant.